Buyers are fully informed. Everything is provided before they make a decision to buy.

All buyers are equal. No more getting ‘knocked out’ by an all cash offer, or by an offer with better terms.

Eliminates the offer/counter offer cycle. Buyers know that they can respond to each and every offer (bid), and will never face a situation where an offer is made by another interested party, which is then accepted by the seller before they ever have a chance to react or counter offer themselves.

Buyers enjoy the auction. For many bidders the auction takes a routine transaction and turns it into a fun and competitive event.